"We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology." "We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. ![]() The multi-year partnership will see Apple Music replacing Pepsi as the primary sponsor for the show, with Apple Music offering "exclusive details and sneak peeks" leading up to the shows. The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show.
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